MARKETING MANAGER Job at Precision Air Services Plc

Precision Air Services Plc is a fast growing private Tanzanian airline which operates in Partnership with Kenya Airways, with its strategies to expand wings beyond East Africa and Africa.

In order to keep our services at a higher level and meet our customers’ maximum satisfaction

We wish to invite applications from suitably qualified candidates to fill in this challenging position.

POSITION: MARKETING MANAGER

REPORTS TO: COMMERCIAL DIRECTOR

DUTY STATION: DAR ES SALAAM


You will be reporting to Commercial Director- Precision Air Services Ltd Please take note of your responsibilities.

ROLE PURPOSE STATEMENT:

Design, implementation and management of the company’s marketing strategy and plans.

KEY ACCOUNTABILITIES / RESPONSIBILITIES

• Develop, implement, monitor and influence Precision Airs Marketing strategy to project the company culture & image to subsequently create customer value for Precision Air’s products and services.

• Build and create strong brand ensuring customers desire Precision Air’s products.
• Design and Create value networks and channels to propel the sales effort.

• Analysis of emerging industry travel trends and identify critical market segments for targeting

• Management of in-flight magazine and internal newsletter (PAA & Skyline)
• Design Brand equity, craft the brand positioning in the market

• Organize and manage PW’s Marketing events

• Provide and supply up to date and timely briefs of development driven campaigns and special projects.

• Liaise with Sales team to ensure timely production and distribution of promotional material as per the Marketing Plan.


• Design the company market intelligence system and use of information to keep keen track of competitor activities.

• Develop and monitor recurrent expenditure to ensure actual is controlled and within Budget

• Any other duties as may be assigned

PERFORMANCE INDICATORS

• Brand Awareness and Equity.
• Sales & Promotion Campaigns that resonate with and stimulate market growth.

• Visibility of Precision Air in the Market Adequate knowledge of what is happening in the com

COMPETENCIES

• Extraordinary communicator with exceptional command of English & Kiswahili

• Demonstrates effective communication style appropriate to audience and situation from an array of skills in presentations, written and verbal communications

• Focused, self reliant Team player
• High integrity

• Good listening skill and can quickly identify other party’s core message
• Decisive and confident and takes leading role in initiating action
• Ability to work under pressure and meet tight deadlines

• Cross – cultural sensitivity

KNOWLEDGE, SKILLS, EXPERIENCE

• University Graduate in Marketing

• 5 years experience at management level
• Experience with Managing relationships with international and external clients

• Strong personality with wide network in industry Planning and organizational skills Knowledge of airline business process is an added advantage

Closing Date:
Not later than 27th January 2014

Mode of Application:

If you feel you meet the above requirements please send your application and CV to the address below. Only short‐listed applicants will be contacted.

Director of Human Resources and Administration

Precision Air Services Plc


Mail Box 70770 Dar es Salaam Tanzania

E‐mail: pwrecruit@precisionairtz.com